Shad Berry serves as the Chief Executive Officer and Executive Director for Downline Ministries. He is a native Memphian and graduate of the University of Memphis with a degree in business management as a member of the university’s Emerging Leader program. Shad spent the first 11 years of his professional career in his family’s 40-year old communications firm, Memphis Communications Corporation. He served as a vice president after spending several years as a sales professional and sales manager with the company before being led to Downline.
Shad and his wife Veronica are also alumni of the Downline Institute and are members of First Evangelical Church, where Shad serves as an elder and co-leads a Sunday school class. The Berrys have four children: Ainslee, Abbie, Jack and Ann Claire.